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The Magic of Positive Persuasion
We love harnessing persuasion to help clients connect with their target audience in a meaningful, mutually beneficial, positive and engaging way. Reaching the right people with the right message at...
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“Ya Never Know”
See that guy hanging out to the left of Osi Umenyiora and Flavor Flav at Super Bowl XLVI? Yea, Evette White pretty much got him there. I should probably have T-shirts, coffee mugs and bumper stickers...
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Making Sense of Sports Sponsorship
“Pure shot. Precision movement. Real ball physics. Teammate intelligence.” That’s not commentary from the stadiums of Brazil – it’s from the EA Sports FIFA game my family plays. The video game is the...
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Are You Up for the Challenge?
Is it magic? I mean, the Ice Bucket Challenge has created impossibly amazing results for the ALS Association. It has received more than $100 million in donations. Previously, this was not a...
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A Lesson from Aretha
A great reminder from a talented Tennessee-born singer: gotta r-e-s-p-e-c-t each other. Thinking about a brand’s customers as individuals who you might sit down and have coffee with (or tea, if that’s...
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